The following are examples of 10DLC SMS disclosures that you must include on your website to comply with 10DLC requirements.
Example of a 10DLC SMS Disclosure:
"By subscribing to [Business Name] SMS alerts, you agree to receive recurring automated promotional and transactional messages. Message frequency may vary. Message & data rates may apply. Reply STOP to unsubscribe. See our Privacy Policy [link] and Terms of Service [link] for more details."
What is 10DLC?
10DLC (10-digit long code) is a messaging system designed for businesses and organizations to send Application-to-Person (A2P) SMS and MMS messages using local 10-digit phone numbers. It allows for improved message deliverability, higher throughput, and regulatory compliance while reducing spam and fraud.
What is the 10DLC SMS Disclosure?
A 10DLC SMS disclosure is a required statement that informs customers about how their phone numbers will be used when they opt in to receive text messages from a business. It includes details such as:
The type of messages the user will receive (e.g., promotional, transactional, alerts).
The frequency of messages.
The ability to opt-out at any time.
Potential carrier fees or charges.
A link to the business’s privacy policy and terms of service.
Why is the 10DLC SMS Disclosure Required?
Regulatory Compliance – Mobile carriers and the CTIA (Cellular Telecommunications Industry Association) require businesses to clearly disclose their messaging practices to protect consumers from unwanted or misleading messages.
Preventing Spam & Fraud – Ensures that users knowingly opt in to receive messages, reducing spam complaints and fraudulent use of SMS.
Improving Message Deliverability – Carriers prioritize messages that follow compliance rules, leading to better delivery rates and fewer blocked messages.
Avoiding Fines & Penalties – Failure to comply with 10DLC regulations can result in message filtering, number blocking, or fines from carriers.
Enhancing Transparency & Trust – A clear disclosure helps build trust with customers and ensures they understand how their information will be used.