Dedicated Campaign vs. Mixed Campaign
DEDICATED | MIXED |
PRO When a single use case is on a Dedicated Campaign, non-compliant messaging only affects that one Campaign. | PRO Can use single number for multiple use cases. Involves a single Campaign fee. |
CON Increased cost as each use case has to be registered as its own Campaign. | CON When use cases share a Campaign, non-compliant messaging on one use case could suspend service for the entire Campaign. |
Low Volume Campaigns
Low Volume Campaigns are designed for sending less than 15,000 messages a month across all carriers. The Campaigns are designed for messages that aren't time sensitive, as they're limited to 6 messages a minute on the AT&T network. These can be an excellent lower cost option for use cases that aren't going to be volume heavy.
Sole Proprietor
The Sole Proprietor type is available for customers who don't have an EIN number. It has the lowest throughput and the lowest cost. These customers are limited to 1,000 messages a day to T-Mobile. The T-Mobile Campaign Activation fee will not apply to these campaigns.
Standard use cases
Standard use cases are automatically approved.
2FA: Any one time use passcode, authentication, or verification.
Account Notifications: Standard notifications for account holders.
Customer Care: Customer interactions, including account management and customer support.
Delivery Notifications: Status of delivery of a product or service.
Fraud Alert Messaging: Notifications about potential fraudulent activity on a user's account.
Higher Educations: Messaging on behalf of colleges or Universities as well as School Districts and education institutions. This use case is not for the "free to the consumer" messaging model.
Low Volume Mixed: Brands that have multiple use cases but only need very low messaging throughput (ex: test or demo accounts, small businesses).
Marketing: Communications that include marketing or promotional content (ex: sale notifications, discount codes, etc).
Mixed: Any messaging campaign containing 2 to 5 standard use cases.
Polling and Voting: The sending of surveys and polling/voting campaigns in non political arenas.
Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.
Security Alert: Notification that the security of a system, either software or hardware, has been compromised and an action is needed.
Specialty use cases
Speciality use cases require additional approvals and/or steps. The approval is not instant and may take additional time.
Charity: Communications aimed at providing help and raising money for those in need. This includes 501(c)(3) charities, but doesn't include religious organizations.
Conversational/Proxy: Peer-to-peer app-based group messaging with pooled/proxy numbers. Supports personalized services and non-exposure of personal numbers for enterprise of A2P communications. When submitting, please describe your use case thoroughly to allow for the carriers to review as required.
Sweepstakes: Gambling and sweepstakes messaging.
Group messaging: Peer-to-peer group messaging and/or supporting personalized services with non-exposure of personnel numbers for enterprise.
Emergency services: Public Safety notifications designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
Insurance agents, franchises, local branches: Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. Please provide use case details when submitting, and allow time for carrier approval.
Large CSP free trial: Strictly controlled category for pre-approved Campaign Services Providers (CSPs). Must show spam mitigation controls and controlled onboarding of developers. Will have low throughput. Requirements are currently being finalized.
Political messaging: Part of organized effort to influence decision making of a specific group. All Campaigns must be verified. If an organizations is a 501 (c)(3) they should register under the charity class. If a 527 organization needs to register, they should register with Campaign Verify to receive a token that can then be input on the Brand page in order to register a Political Campaign.
Social engagement: Communication between public figures/influencers and their communities. Restricted and upon business case review. Strictly limited.
Throughput
If you'd like to receive higher throughput, please make sure the Brand information is accurate and doesn't include out of date or misspelled data. You can also pay for additional vetting but there is no guarantee that a higher tier will be assigned.